The term search engine marketing (SEM) was used as a blanket reference to encompass both SEO (search engine optimization) and paid search activities. However, the industry has adopted the SEM acronym to refer solely to paid search activities as time has passed. Generally speaking, SEM and/or “Paid Search” is used to refer to paid listings, with the longer term of search engine marketing used to encompass both SEO and SEM activities. However, this may not always be the case. Here are some of the most commonly used terms to refer to SEM activities:
–PPC (pay-per-call)–These ads involve charging by the number of clicks that resulted in a direct call from a smartphone. Commonly found among mobile search users.
–Paid search ads
–Paid search advertising
–CPM (cost-per-thousand impressions)–While the majority of search ads are sold on a CPC / PPC basis, some advertising options may also be sold on a CPM basis.
Google AdWords is considered one of the most popular paid search platforms used by search marketers, which places it at the top of the 1st tier PPC platforms. Bing Ads would be considered second among 1st tier PPC platforms, which also serves a significant portion of ads on Yahoo. There are also a number of 2nd tier PPC platforms, as well as PPC advertising options on the major social networks, that could help companies and individuals with SEO optimization for business purposes.
In addition to obtaining information on general paid search trends, interested parties. who are SEM beginners, can also find the most recent news about SEM and helpful tips on SEO activities, as well as its integration with PPC ads on the major search marketing platforms, such as Google AdWords, Bing Ads, and Yahoo: Search Ads. Each of these platforms offer its own intro guides and helpful tutorials.
Another SEM beginner’s resource is Google’s Insider’s Guide To AdWords, which is featured in a PDF document. However, it is important to note that the guide was last updated in 2008 and Google AdWords UI, which is the user interface, has changed significantly since that update, along with several of its features, but the guide may still offer a useful introduction to the platform.
An additional resource to be aware of is the video Google AdWords released in 2014 about how AdWords PPC auctions operate. This feature could be very useful for anyone interested in SEM and SEO activities, whether they are a newbie or veteran. If you are looking for more information about AdWords management we suggest you check out: http://clicksgeek.com/adwords-management/
Paid search advertising information and SEM/SEO news can be relayed in a variety of ways. The use of intro guides and helpful tutorials are always beneficial. They can not only be a useful resource for SEM newbies, but also serve as a great refresher resource for veterans of SEM and SEO activity techniques. Some of these resources could include the following helpful aids:
All PPC News & Articles–This section might include verified product features and announcements from the major search advertising platforms, as well as expert analysis and real-world advice from network observers and contributors.
Paid Search Tutorials–This section might include practical tips and techniques related to paid search ads.
Search Ads Archives–This section might include a database of special topics related to paid search. Within this archive, interested parties would find additional sub-categories for special topics in paid search marketing. Some of these special topics might include the following:
Search Ads: General
Search Ads: Mobile Search
Search Ads: Domains
Search Ads: Pay Per Call
Search Ads: Behavioral Targeting
Search Ads: Contextual
Search Ads: Video
SEM and SEO activity is a field in flux. Information and techniques are frequently updated. The news of this fluid field can be relayed in a variety of ways. The use of intro guides and helpful tutorials are always beneficial. They can not only be a useful resource for SEM newbies, but also serve as a great refresher resource for veterans of SEM and SEO activity techniques.